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Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.

It is important to be involved in the newer large social media sites for effective marketing, but do not forget about the older sites. Social websites like MySpace and Craigslist have huge followings, and you will be missing out on a large market if you ignore them. Social media is extremely competitive and the older established sites still have market share

Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.

When using social media marketing know your audience. This is true for any marketing strategy, but especially important here to ensure your message is reaching the right people. Consider who could use your product or service and seek them out using the specifications available when placing your ad on a social media site.

Use your content to talk about how well you are doing on social media websites. For example, when you have more followers than Bill O'Reilly, you could mention that on your profile. Be sure that you thank those who demonstrate an interest in what you are doing and discuss your experience when it comes to social media. Many people will share this kind of article.

Use social media to host a question & answer session with your followers. This way your customers can develop a relationship of trust with you and your products. Since this whole environment is interactive, you can also include personal touches that help set you apart in your market.

To help your customers help you spread your content, make sure blog posts have the right buttons to get easily shared. You can add Facebook Like and Share buttons, as well as Linked share ability and the Retweet button for Twitter users. When you have engaging content your regular followers like, they will spread it around the internet, hopefully drawing more followers to you.

When using social media, make sure you look at all of the content posted about your company. If you make an embarrassing mistake, it can be halfway around the world before you know. That will gain you some notoriety, but that may not be what you want.

It is important to be involved in the newer large social media sites for effective marketing, but do not forget about the older sites. Social websites like MySpace and Craigslist have huge followings, and you will be missing out on a large market if you ignore them. Social media is extremely competitive and the older established sites still have market share

Make consistent appearances on your social media site. Make sure that you write regularly, this will cause people to want to visit your page often so they can keep up to date with your posts. Make sure what you write about is relevant and factual. No ones wants to read random information, it should pertain to your business.

Take note of the time slot when re-tweets and responses to your tweets occur most frequently on Twitter. Use that information to refine when you send messages. Subscribe to messaging services that will automate the times that your tweets go out, taking advantage of the most popular time periods.

Even with constant revolutions in how we communicate on social networks, we should still maintain the same basic mannerisms and professional characteristics. Always use a professional sounding introduction, even when it is a personal intro. Don't argue, just delete the comments or posts that aren't constructive. Even personal social networking sites can create professional problems if you post something too personal, opinionated or offensive.

Consider outsourcing when beginning a social media marketing campaign. There are a number of highly qualified and experienced sources that you can use to optimize your social media marketing results. It may cost more than doing it yourself, but the potential increase in business due to their experience in social media marketing will likely be worth it.

Fill out as much information as you can about your company on your Facebook page. Don't make it feel impersonal; put that little extra effort and write a small bio and upload a seo company logo and pictures from your company that pertain to meetings, parties, promotions etc. Help future customers understand what your company is all about so that it doesn't seem to be just a logo on the web.

When using social media marketing as a tool for your business, it is crucial that you pay attention to the content that is being posted since it represents your business. If you make a typo by mistake that comes off as rude or vulgar, your content could quickly go viral. That will gain you some notoriety, but that may not be what you want.