Apple Just Made It More Attractive To Go All-in On IPhone IPad And Mac

From Buildtools
Jump to: navigation, search

id="article-body" class="row" section="article-body">

Apple's making changes to its iOS software to answer long-standing requests.

Angela Lang/CNET

The [/topics/tech-industry/ tech industry] often refers to [/apple/ Apple's] ecosystem of devices as a "walled garden," an idyllic world of tech where each of the company's devices work together because Apple controls intricate details of how they work. In a few months, that wall will get a bit higher.
Sometime this fall, the tech giant will release [/news/apple-ios-14-first-take-wwdc-2020-iphone-home-screen-siri-widgets-picture-in-picture-video-app-clips/ iOS 14], iPadOS 14 and [/tags/macos-mojave/ MacOS] Big Sur, the software that powers its [/reviews/iphone-11-2019-battery-deep-fusion-review/ iPhones], [/reviews/apple-ipad-2018-9-7-inch-review/ iPads] and Mac computers, respectively. The company has added new features to the software, which will be free to existing device owners, offering both convenience and an even greater pull to bring you even deeper into Apple's world. 

For more Apple
Subscribe to the Apple newsletter, receive notifications and see related stories on CNET.

The "Sign In with Apple" feature, introduced a year ago, [ ] to allow you to create accounts, sign up for new apps and log into existing apps using your Apple ID. Apple's also got a virtual [ ] that creates a digital key to unlock and start your car with just your phone. And if you want, you can share those car keys with friends through Apple's encrypted iMessage service. 

Speaking of messages, that app has new features too, [ ] by offering threaded conversations as in Facebook and Slack, as well as the ability to grab someone's attention by writing their name.

"Today, the world is counting on all of us and on the products and experiences that we create to move forward," Apple CEO [/tags/tim-cook/ Tim Cook] said Monday during [/news/everything-apple-just-announced-at-wwdc-2020-ios-14-macos-big-sur-new-mac-chips/ the livestreamed keynote] at his company's Worldwide Developers Conference, or [/wwdc/ WWDC] for short. "We have not stopped innovating, doing the work that will enrich people's lives for years to come."

Now playing:
Watch this:

WWDC 2020's biggest announcements


Apple's efforts to tighten the connections among its services is nothing new, but the announcements the company made Monday bring that interoperability to a level users haven't experienced before. Apple's efforts to control the experience on its devices has helped it to build well-regarded software to power popular devices like the Mac computers, iPhones, iPads and [/reviews/apple-watch-series-5-2019-review/ Apple Watches]. But increasingly, you need to either go all-in on Apple devices, or risk missing out on many of the key benefits. 

This could be your next car key.


At the same time, governments around the world have been questioning the ways the company wields that power, potentially shutting out rivals. The [ ] treats outside developers. Apple also hasn't made key popular technology, like the [/news/apple-jazzes-up-imessage-with-pinned-contacts-mentions-and-in-line-replies-messages-app/ iMessage encrypted chat service], available to [/topics/phones/ phones] powered by [/google/ Google's] Android software.

"Apple has always wanted to build this world that people want to live in," said [ Bob O'Donnell], an analyst now at Technalysis Research. What's unclear is whether Apple's latest features are enough to convince people to commit to only Apple. 

The company did quietly open up two key elements of iOS, with the next version allowing you to [/news/wwdc-2020-ipados-14-ios-14-will-let-you-change-default-email-and-browser-apps/ change the default email and browser] on your iPhone. Apple never mentioned the capability during the keynote, with the revelation coming in one of the presentation slides. 

The number of people who have iPhones, iPads and Mac computers is small, O'Donnell said, noting that many more people have an iPhone and a computer made by different company. But as Apple continues adding features that competitors have had for years, such as small apps known as widgets on its home screen, or threaded conversations in its messages app, more people might be wooed over to the company's side.

"You do spend so much of your time with these devices," he added.

Read more: [/news/iphones-radical-new-home-screen-changes-arent-on-by-default-what-you-need-to-know/ iPhone's radical new home screen changes aren't on by default. What you need to know]
Not just features
The biggest news out of Apple's event Monday wasn't the new features for its iPhones, but rather the changes coming to the company's Mac computers. 

Apple said that starting in the fall, it will begin selling [ ] similar to those in the iPhone and iPad. These chips, the latest of which have names like A13 Bionic, initially appeared in [ ] in 2010. Apple said its chips today are more than 100 times faster than those original chips.

See also

[/news/wwdc-2020-heres-everything-apple-announced-ios-14-macos-big-sur-mac-arm-chips-siri-messages-memoji/ Apple launches Arm-based Mac, iOS 14, MacOS Big Sur and more]
[/news/ios-14-unveiled-at-wwdc-2020-first-glimpse-upcoming-apple-iphone-software-features/ iOS 14 unveiled: A first glimpse at Apple's upcoming iPhone software]
[ ]

Beyond that, by building its own chips for its computers, Apple is able to fine-tune its software even more to provide an optimal experience.

"Most important, this means that iOS and iPadOS applications will be able to run natively on MacOS in the future, making it easier for Apple's 23 million developer partners to create applications across all Apple products," Morgan Stanley analyst Katy Huberty wrote in a note to investors after the announcement Monday.

For consumers, this means the opportunity to bring some of the apps they already use on their iPhones onto Macs, giving them incentive to look at other Apple hardware.